The 19th December 2016 saw the 19 millionth Skoda produced, exactly 11 months to the date since the 18 millionth new Skoda left the production line! The milestone car, a Moon white Fabia, will be going of to a proud new owner in the Czech Republic.
ŠKODA has grown dynamically since joining forces with the Volkswagen Group in 1991. The brand made a dramatic comeback, quickly becoming an internationally successful producer with 7 model series and over 40 model versions in their current portfolio. Their consistent showing in the European top 10 car selling brands, with Octavia often in the top 8 models, and Fabia consistently in the top 20 bears witness to this success. Their sales success is astonishing, when you consider that in 1991, Skoda sold just 29,152 new cars in europe taking just 0.22% of the market, but now have a strong 4.4% of the market and over 650,000 new car sales a year there.
Since 1991, the brand has invested more than 350 billion Czech crowns into the manufacturing processes and factories in the Czech Republic alone.
ŠKODA will continue along their growth course over the coming years. The driving force behind the growth strategy is ŠKODA’s largest model campaign of all time. Since 2011 the brand’s vehicle range has been extensively revised and extended into key segments. The latest innovation is the new ŠKODA KODIAQ, which will set new standards in the dynamically growing SUV segment. Its launch is set for February next year.
Consistently expanding the ŠKODA model range is an important element of the ŠKODA Strategy 2025, the aim of which is to prepare the car manufacturer for the progressive and profound changes in the industry and society.